We built Doastly because we couldn’t find a platform that reflected how real pet care actually works.
You have spent years working around your software — the same pet typed in twice, the phone ringing through a groom, a percentage of every card payment gone before it reaches you. None of that is your fault, and none of it has to continue. I built Doastly the other way round: one record per pet, a phone that answers itself, and your own Stripe or Square at zero percent.
We wanted grooming, boarding, daycare, mobile vans, and retail all sharing one unified customer and pet profile, one common booking interface, one consolidated payment experience, one centralized vaccine record, digitally signed compliance documents completed before intake, and one staff schedule tied directly to payroll integrations. We wanted real AI that helps salons make the right service recommendations, puts pet histories right at their fingertips, and provides conversational AI that actually answers the phone. And we wanted all of this without software companies holding payout money or taking a cut of payment processing fees.
More than that, we wanted to raise the standard of care.
That means reducing stressful kennel time by sending real time notifications the second a pet is ready for pickup, and giving families better visibility into their pet’s health, hygiene, and behavior after every visit.
Nobody was building software centered on both operational freedom and the wellbeing of the pet.
So we did.
